FWFA — Theodore Richards

THEODORE RICHARDS

FWFA [FUCKING WITH FUTURE ARCHAEOLOGISTS] (2023)

FWFA [FUCKING WITH FUTURE ARCHAEOLOGISTS] (2023)

Clothing Brand Design Project
Creative Direction, Graphic Design, Web Design

After working on Left Out of the Will, I knew I wanted to create a clothing brand. So as a brand exercise, I came up with an idea that was solely based on storytelling and called it, FWFA [Fucking with Future Archaeologists]. The entire brand was based on the concept of confusing people who might find the clothes in the future through both design and construction.

I also was thinking about how to make the clothes part of the storytelling, meaning that the cutomers would essentially become characters in the story. I came up with this idea of the membership, where the first one hundred customers would become permanent members, making them part of the project indefinitely.

I didn’t end up pursuing this idea beyond early branding and conception, but it did lead me directly into the creation of Two-Nil Down, my larger clothing brand venture.

Figure 1: FWFA Logo Lockup
Figures 2-5: Streamlined Web Design