Two-Nil Down — Theodore Richards

THEODORE RICHARDS

TWO-NIL DOWN (2023-Present)

TWO-NIL DOWN (2023-Present)

Lifestyle Clothing Brand
Brand Creation, Creative Direction, Graphic Design, Web Design, Video Editing, Copywriting

Two-Nil Down is my passion project. I grew up with an English father who was obsessed with soccer, so I naturally followed in his footsteps and am a deeply passionate fan. My dad was also a collector of everything, so he always had vintage sticker albums, noise makers, matchday programmes, you name it, sitting around the house. When he passed away, I wanted to create something that allowed his legacy to live on through it. I had always been interested in clothing and fashion, especially after attending Parsons School of Design, where many of my friends were studying fashion. So I put my love for soccer, my father’s love for soccer heritage, and my interest in clothing together to create Two-Nil Down.

I’ve worked on this project for about two years now, creating all the graphics for the brand, coming up with garment designs, editing videos, art directing photoshoots, and everything in between. I’ve learned a ton from this experience so far about how to create a cohesive brand that speaks to a niche group of very passionate people and will continue to grow it.

Figure 1: Lifestyle shot with logo lockup
Figures 2-5: “More Than Just A Game” campaign selections
Figures 6-8: Lifestyle shots from The ‘Magpie’ Sweater photoshoot